{"id":170,"date":"2024-08-30T11:56:00","date_gmt":"2024-08-30T11:56:00","guid":{"rendered":"https:\/\/www.eupago.pt\/blog\/?p=170"},"modified":"2026-03-25T12:14:14","modified_gmt":"2026-03-25T12:14:14","slug":"black-friday-deste-ano-vai-revelar-fraquezas-do-setor-a-retalho-estima-comercio-digital","status":"publish","type":"post","link":"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/black-friday-deste-ano-vai-revelar-fraquezas-do-setor-a-retalho-estima-comercio-digital\/","title":{"rendered":"Black Friday deste ano vai revelar fraquezas do setor a retalho, estima com\u00e9rcio digital"},"content":{"rendered":"\n<p>A \u00faltima sexta-feira do m\u00eas de novembro, mais conhecida por&nbsp;<em>Black Friday<\/em>, promete uma s\u00e9rie de descontos em produtos que variam desde tecnologia, a eletrodom\u00e9sticos e at\u00e9 vestu\u00e1rio.<\/p>\n\n\n\n<p>Este ano, devido \u00e0 pandemia, muitas lojas \u2014 f\u00edsicas e online \u2014 j\u00e1 come\u00e7aram a antecipar a venda dos seus produtos &nbsp;e antecipa-se que se atinjam valores elevados quanto ao n\u00famero de vendas. Segundo as estimativas dos CTT, o com\u00e9rcio eletr\u00f3nico<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/jornaleconomico.sapo.pt\/noticias\/comercio-eletronico-vale-59-mil-milhoes-de-euros-em-portugal-estimam-ctt-662243\">&nbsp;cresceu 20% em Portugal, para 5,9 mil milh\u00f5es de euros<\/a>, em 2019, e antecipa-se que no pr\u00f3ximo ano esse valor venha a aumentar.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lojas f\u00edsicas poder\u00e3o sair mais penalizadas que nunca caso n\u00e3o adotem estrat\u00e9gias mais virtuais.<\/p>\n","protected":false},"author":4,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday deste ano vai revelar fraquezas do setor a retalho, estima com\u00e9rcio digital - 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