{"id":235,"date":"2024-08-30T16:14:00","date_gmt":"2024-08-30T16:14:00","guid":{"rendered":"https:\/\/www.eupago.pt\/blog\/?p=235"},"modified":"2026-03-26T16:17:29","modified_gmt":"2026-03-26T16:17:29","slug":"insania-quer-ocupar-quota-da-amazon-em-portugal-2","status":"publish","type":"post","link":"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/insania-quer-ocupar-quota-da-amazon-em-portugal-2\/","title":{"rendered":"Insania quer ocupar quota da Amazon em Portugal"},"content":{"rendered":"\n

\u201cTemos a ambi\u00e7\u00e3o de cobrir a \u2018mancha\u2019 em aberto que a Amazon n\u00e3o preenche em Portugal e queremos faz\u00ea-lo em dois anos<\/em>\u201d, indica a Insania.<\/p>\n\n\n\n

Para isso, a empresa apostou j\u00e1 na expans\u00e3o dos seus dois polos log\u00edsticos de Lisboa e Porto, que v\u00e3o duplicar o n\u00famero de envios de 400 para 800 encomendas di\u00e1rias, at\u00e9 final de 2019. \u201cO que mais nos diferencia da Amazon, por exemplo, come\u00e7a logo pela presen\u00e7a f\u00edsica no territ\u00f3rio, onde dispomos de dois espa\u00e7os nas duas grandes cidades e onde os clientes podem contactar e visitar a empresa, sem intermedi\u00e1rios, aumentando assim a sua confian\u00e7a no servi\u00e7o<\/em>\u201d, explica Jos\u00e9 Veiga, CEO do Insania.<\/p>\n\n\n\n

Por outro lado, foi conclu\u00eddo este m\u00eas um investimento de 100 mil euros na presen\u00e7a web (www.insania.com<\/a>) para alavancar as vendas em 25% face a 2018, procurando, assim, atingir a meta dos 2,5 milh\u00f5es de euros no final deste ano, o que representar\u00e1 a venda de mais 60 mil novos produtos.<\/p>\n\n\n\n

Esta aposta da empresa \u00e9 tamb\u00e9m uma estreia em novas categorias de nicho, como puericultura, moda e luxo, onde a Insania injetar\u00e1 de imediato 500 novos produtos. \u201cPrevemos um crescimento a dois anos para os cinco milh\u00f5es de euros, o que dever\u00e1 representar um volume de produtos vendidos na ordem dos tr\u00eas milh\u00f5es em 2021<\/em>\u201d, antecipa Jos\u00e9 Veiga.<\/p>\n\n\n\n

O portal n\u00e3o tenciona tornar-se numa plataforma exclusiva de moda, pois tem uma g\u00e9nese generalista, mas entende que h\u00e1 mercado em Portugal a ser explorado e, por isso, ambiciona assegurar as \u00faltimas tend\u00eancias, desde acess\u00f3rios ao vestu\u00e1rio. \u201cQueremos que alguns produtos de luxo fiquem mais acess\u00edveis a todos, mas sobretudo que os nossos clientes sintam que est\u00e3o a comprar bem, em seguran\u00e7a e em exclusivo<\/em>\u201d, assegura a mesma fonte.<\/p>\n","protected":false},"excerpt":{"rendered":"

A falta de representa\u00e7\u00e3o da Amazon em Portugal \u00e9 vista como uma oportunidade pela Insania, que repensou todo o seu neg\u00f3cio e a presen\u00e7a online para poder acompanhar aquela que \u00e9 vista como uma refer\u00eancia mundial do mercado eletr\u00f3nico.<\/p>\n","protected":false},"author":4,"featured_media":112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornais"],"yoast_head":"\nInsania quer ocupar quota da Amazon em Portugal - Eupago - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/insania-quer-ocupar-quota-da-amazon-em-portugal-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insania quer ocupar quota da Amazon em Portugal - 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