{"id":237,"date":"2024-08-30T16:18:00","date_gmt":"2024-08-30T16:18:00","guid":{"rendered":"https:\/\/www.eupago.pt\/blog\/?p=237"},"modified":"2026-03-26T16:20:38","modified_gmt":"2026-03-26T16:20:38","slug":"insania-quer-ser-a-amazon-de-portugal","status":"publish","type":"post","link":"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/insania-quer-ser-a-amazon-de-portugal\/","title":{"rendered":"Insania quer ser a Amazon de Portugal"},"content":{"rendered":"\n<p>A Insania, portal nacional de vendas online, pretende ocupar a quota da Amazon em Portugal. A falta de representa\u00e7\u00e3o da gigante americana em Portugal como uma oportunidade para a empresa nortenha, que repensou todo o seu neg\u00f3cio para poder acompanhar aquela que \u00e9 vista como uma refer\u00eancia mundial do com\u00e9rcio eletr\u00f3nico.&nbsp;<\/p>\n\n\n\n<p>Com a reformula\u00e7\u00e3o do site, apostando no segmento de moda e luxo, e o investimento em novas instala\u00e7\u00f5es de log\u00edstica, a Insania prev\u00ea chegar ao final do ano com uma fatura\u00e7\u00e3o de 2,5 milh\u00f5es de euros, um passo interm\u00e9dio para o objetivo de cinco milh\u00f5es de vendas em 2021, conforme antecipa o presidente do Insania, Jos\u00e9 Veiga.&nbsp;<\/p>\n\n\n\n<p>Com foco no mercado da moda e do luxo e de forma a atrair mais clientes, a Insania investiu 100 mil euros para refor\u00e7ar a presen\u00e7a online, antecipando a venda de mais de 60 mil novos produtos. Esta aposta \u00e9 uma estreia em novas categorias, nomeadamente: puericultura, fashion e luxo. Ser\u00e3o introduzidos 500 novos produtos.&nbsp;<\/p>\n\n\n\n<p>&#8220;O que mais nos diferencia da Amazon, por exemplo, come\u00e7a logo pela presen\u00e7a f\u00edsica no territ\u00f3rio, onde dispomos de dois espa\u00e7os nas duas grandes cidades e onde os clientes podem contactar e visitar a empresa, sem intermedi\u00e1rios, aumentando assim a sua confian\u00e7a no servi\u00e7o.\u201d Jos\u00e9 Veiga, CEO do Insania.&nbsp;<\/p>\n\n\n\n<p>A preparar-se para esta nova oportunidade, a Insania apostou na expans\u00e3o de dois polos log\u00edsticos no Porto e em Lisboa, o que vai permitir dobrar o n\u00famero de envios di\u00e1rios de 400 para 800 encomendas, at\u00e9 ao final de 2019. De acordo com o comunicado enviado pela empresa, o portal n\u00e3o tenciona tornar-se numa plataforma exclusiva da moda, pois tem uma g\u00e9nese generalista, mas entende que h\u00e1 mercado em Portugal a ser explorado e por isso ambiciona assegurar as \u00faltimas tend\u00eancias, desde acess\u00f3rios ao vestu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p>Segundo o CEO da empresa, o objetivo \u00e9 que alguns produtos de luxo fiquem mais acess\u00edveis a todos, mas sobretudo que os nossos clientes sintam que est\u00e3o a comprar bem, em seguran\u00e7a e em exclusivo\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Insania, portal de vendas online, entra no mercado da moda e do luxo. A falta de presen\u00e7a direta da Amazon em Portugal \u00e9 vista pela empresa como um oportunidade de neg\u00f3cio.<\/p>\n","protected":false},"author":4,"featured_media":96,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insania quer ser a Amazon de Portugal - Eupago - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/insania-quer-ser-a-amazon-de-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insania quer ser a Amazon de Portugal - Eupago - Blog\" \/>\n<meta property=\"og:description\" content=\"A Insania, portal de vendas online, entra no mercado da moda e do luxo. 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