{"id":242,"date":"2024-08-30T16:41:00","date_gmt":"2024-08-30T16:41:00","guid":{"rendered":"https:\/\/www.eupago.pt\/blog\/?p=242"},"modified":"2026-03-26T16:55:05","modified_gmt":"2026-03-26T16:55:05","slug":"portuense-insania-transfere-coracao-logistico-para-lisboa","status":"publish","type":"post","link":"https:\/\/www.eupago.pt\/blog\/2024\/08\/30\/portuense-insania-transfere-coracao-logistico-para-lisboa\/","title":{"rendered":"Portuense Insania transfere cora\u00e7\u00e3o log\u00edstico para Lisboa"},"content":{"rendered":"\n<p>Tr\u00eas anos depois de criar um espa\u00e7o de trabalho no Parque das Na\u00e7\u00f5es, que no ano seguinte reconverteu em loja e ao qual acrescentou um pequeno armaz\u00e9m de 250 metros quadrados naquela zona da cidade, o&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.insania.com\/\">Insania&nbsp;<\/a>vai avan\u00e7ar em 2020 com um investimento para tornar Lisboa no &#8220;principal polo log\u00edstico&#8221; da empresa de vendas online.<\/p>\n\n\n\n<p>O CEO do site de com\u00e9rcio eletr\u00f3nico (&#8220;e-commerce&#8221;) adiantou ao Neg\u00f3cios que est\u00e1 \u00e0 procura de armaz\u00e9ns de tr\u00eas a cinco mil metros quadrados na zona de Sacav\u00e9m, com o objetivo de, em termos operacionais, &#8220;aproximar o polo de Lisboa ao do Porto&#8221;, onde tem a sede e um armaz\u00e9m de mil metros quadrados na Rua de Cam\u00f5es.<\/p>\n\n\n\n<p>\u00c9 que, detalhou Jos\u00e9 Veiga, cerca de dois ter\u00e7os dos envios di\u00e1rios, num total de cerca de 400 encomendas, s\u00e3o feitos sobretudo a partir da Invicta \u2013 onde tem 80% a 90% da mercadoria \u2013 para clientes localizados a sul da regi\u00e3o de Leiria, em particular para a \u00c1rea Metropolitana de Lisboa, pretendendo ter ali &#8220;capacidade de resposta, como [tem] no Porto, para fazer expedi\u00e7\u00e3o no mesmo dia&#8221;.<\/p>\n\n\n\n<p>Criado em novembro de 2010 por este licenciado na \u00e1rea inform\u00e1tica pela Faculdade de Engenharia da Universidade do Porto (FEUP), o Insania disponibiliza atualmente mais de 2.500 artigos \u00fanicos. De acordo com o fundador, que &#8220;j\u00e1 na altura era um grande adepto das tecnologias&#8221;, o portal registou perto de 280 mil visitas \u00fanicas no \u00faltimo m\u00eas, o que correspondeu a quase um milh\u00e3o de visualiza\u00e7\u00f5es. A 1 de julho ficou online a vers\u00e3o espanhola do site.<\/p>\n\n\n\n<p>&#8220;Come\u00e7ou por ser uma plataforma de e-commerce de gadgets, mas fomos diversificando o portef\u00f3lio de produtos, sem nunca entrar no \u2018mainstream\u2019. Tentamos procurar uma lacuna no mercado em que haja alguma oferta internacional e muita procura no nosso pa\u00eds. E temos tudo em stock, n\u00e3o acreditamos [na f\u00f3rmula] dos \u2018marketplaces\u2019&#8221;, resumiu o empres\u00e1rio portuense, 37 anos, que \u00e9 tamb\u00e9m s\u00f3cio da&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.jornaldenegocios.pt\/empresas\/banca---financas\/detalhe\/eupago-vai-substituir-bancos-nas-cobrancas-por-debito-direto\">&#8220;fintech&#8221; EuPago, especializada em solu\u00e7\u00f5es de pagamento.<\/a><\/p>\n\n\n\n<p>&#8220;Tentamos procurar uma lacuna no mercado em que haja alguma oferta internacional e muita procura no nosso pa\u00eds. E temos tudo em stock.&#8221; JOS\u00c9 VEIGA, CEO DO INSANIA<\/p>\n\n\n\n<p>Os gadgets tecnol\u00f3gicos e os produtos para o ar livre e de &#8220;fitness&#8221; s\u00e3o os mais populares no Insania, que emprega 31 pessoas e atingiu uma fatura\u00e7\u00e3o de 1,8 milh\u00f5es de euros em 2018. Aproveitando a &#8220;falta de representa\u00e7\u00e3o [direta] da Amazon em Portugal&#8221; e as novas categorias lan\u00e7adas, como puericultura ou vestu\u00e1rio, num total de 500 novos artigos, Jos\u00e9 Veiga estima chegar ao final deste ano com vendas de 2,5 milh\u00f5es de euros.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A empresa de vendas online de Jos\u00e9 Veiga, que emprega 31 pessoas e vendeu 1,8 milh\u00f5es de euros em 2018, est\u00e1 \u00e0 procura de um novo armaz\u00e9m na capital portuguesa, para onde envia cerca de dois ter\u00e7os das encomendas.<\/p>\n","protected":false},"author":4,"featured_media":24,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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